Virtual Test Drive VR
Real-looking visuals. One digital car on every screen. Visitor data handled safely.
Industry
Automotive
Category
VR / Real-Time 3D Experience
Focus
Showroom Test-Drive & Lead Capture
Service We Provided :
Project Overview
Digital Cars, Built Once. Shown On Every Screen.
The Challenge
Three Questions To Answer.
01 / 03
Our Solution
One Car. Three Screens.
01
Full qualityShowroom screen and video
Full picture quality, like the images on this page. Real-looking paint, reflections and lights, the quality we target for the new model’s signature red and every other colour.
02
Very closeHeadset at the stand
A life-size car, very close to full quality. Visitors sit inside, look around the cabin and see the road from the driver’s seat.
03
LighterVisitor’s phone
Lighter, so it opens in seconds on any phone. No app and no sign-in: scan the code and start exploring.
Every picture we share says which screen it is from
Process
We Make The Car Once. Then Show It Everywhere.
Get the car model
From the carmaker’s CAD files, or we photograph the car & rebuild it. This step sets the timeline.
Make it look real
Real paint, glass, leather and lights, tuned for the signature red and every other colour.
Build the places
City, night drive, showroom and more. Built once, reused again and again.
Test like show day
Wi-Fi switched off. Long battery runs. A full rehearsal before the doors open.
Inside The Experience
What It Will Look Like.
Our team made these 3D scenes. They show reference vehicles while the new model is still under wraps. The launch car gets the same treatment.
Every screen readable.
Centre screen Drag on the image to move the magnifier. Tap for full screen.
Every gauge in place.
Instrument display Drag on the image to move the magnifier. Tap for full screen.
Every switch and surface.
Centre console Drag on the image to move the magnifier. Tap for full screen.
Car set-up · wireframe
Final render
City scene · before lighting
Final render
Visitor Journey · already working in our demo app
From A Scan To A Booked Drive. Six Steps.
Step 01 / 06
Scan the code
A QR code at the stand opens the experience straight in the phone’s browser.
Explore the car
Colour, interior and the parts they spend time on are noted on the phone.
Book a drive
The visitor gives their details once, with two separate permission boxes.
Get a code
A short code links the visitor to the headset session without sharing their name.
Brand website
After booking, visitors land on the model page chosen by the carmaker.
Sent to the dealer
Bad Wi-Fi never loses a booking: it is saved & sent as soon as the phone is online.
Bad Wi-Fi never loses a booking
Where The Data Goes
Only The Phone Holds A Name. The Headset Only Sees A Code. Names Stay On The Phone. Headsets See A Code.
Visitor’s phone
- Name, email, mobile
- Two permission boxes
- Choices and time spent
Headset at the stand
- Host types in the code
- Notes what they looked at
Dealer booking system
- Code matched to the person
- Briefing for the sales team
What Sales Receives
One Line That Starts The Conversation.
What we note
What the salesperson gets
City driver, 30 km a day, chose signature red, spent 70 seconds on charging.
One line. The first sentence of the conversation.
What we never collect
Results
Built For Show-Day Reality.
One Master Car
Made once, reused on the showroom screen, the headset and every phone.
Works Without Wi-Fi
Bookings save on the phone and send later. Tested with Wi-Fi switched off.
Names Stay Private
Headsets only see a code. Names go only to the carmaker, who owns the data.
Sales-Ready Briefing
Every booking arrives with a one-line summary of what the visitor cared about.
On screens and headsets, very close. On phones, a bit lighter so it opens fast.
The launch model was still under wraps. These renders show our quality; the launch car gets the same treatment.
It still works. Bookings are saved on the phone and sent later.
Names go only to the carmaker. Headsets only see a code.
The carmaker. Details go in the agreement.
The car model, one day with the show car, the booking system link with approved consent wording, and the web page to send visitors to.
Technology
BUILT WITH
Ready When The Launch Car Is.
From one master car to a full drive-before-you-drive experience. We can show the working phone demo live, on your own phone, from a link. See the working phone demo live, on your own phone.