Step into the future of fashion — try it on virtually, see it in reality.
NextGenStudioz, TalentPro’s dedicated AR/VR development team, is transforming fashion retail with VirtualTryX — an immersive platform that showcases fabric quality, fit and customizable textures to boost engagement, reduce returns and enhance purchase confidence.
The Challenge
The fashion industry struggles to bridge physical and digital shopping:
- Cloth Simulation Accuracy: Realistic draping and fit are complex to replicate.
- AR/VR Device Limitations: Lower-end devices can produce inconsistent tracking.
- Lighting & Color Mismatches: Screen variations distort fabric appearance.
- Live Customization Demands: Real-time updates can affect performance.
These challenges often lead to reduced trust, higher returns and slow AR/VR adoption.
The Solution
NextGenStudioz developed VirtualTryX, a next-generation AR/VR clothing simulator that merges realistic fabric physics with interactive, real-time try-on experiences.
Core Features:
- Realistic Cloth Physics: Accurate draping via Marvelous Designer and Unity Cloth.
- AR/VR Compatibility: Optimized for ARKit, ARCore and VR headsets with fallback support.
- Lighting Calibration: HDR environment lighting ensures true-to-life colors.
- Texture & Pattern Customization: Apply and update prints instantly.
- Immersive Try-On: Animated avatars simulate motion for authentic garment visualization.
- Retail Integration: Unified solution for e-commerce and in-store experiences.
Tech Stack Highlights: Unity, Marvelous Designer, Blender, Mixamo, Adobe Substance, ARKit, ARCore — enabling realistic rendering, cross-platform deployment and lightweight real-time workflows.
Results & Benefits
- Try-Before-Buy Confidence: Virtual try-on reduces product returns and increases buyer satisfaction.
- Fabric Realism: Lifelike cloth physics enhances trust in product quality.
- Personalization at Scale: Designers and customers can instantly customize garments.
- Retail Innovation: Unified experience drives engagement both online and in-store.
The Team
A cross-functional team blending design, AR/VR development and 3D artistry:
- Project Management & Design: Project Manager, UI/UX Designer
- Development & Art: Unity Developer, Game Designer, 3D/Texture/Animation Artists, Backend Developer
- Quality Assurance: QA Tester
What Talent Pro Can Build for You
VirtualTryX demonstrates Talent Pro’s ability to create cutting-edge AR/VR retail experiences:
- Immersive, interactive shopping solutions
- Cross-platform deployment for web, mobile and VR
- Real-time customization and garment simulation
- Scalable platforms that reduce returns, increase engagement and strengthen brand loyalty
We design bespoke fashion technology solutions that transform customer experiences, enhance purchase confidence and define the future of digital retail.